Mckenzie Soleil
Summary
I create visually compelling and user-friendly websites that stand out in today’s competitive market. My journey has honed my skills in responsive design, UX, UI principles, speed optimization, and technical SEO – allowing me to craft websites that resonate.
Work Experience
One Firefly | Senior Web Designer
August 2019 – Current
Key Responsibilities
- Developed and designed visually appealing and functional websites, utilizing both custom designs and pre-existing templates to meet diverse client needs.
- Managed the website process from installation to launch for 65+ clients, providing regular updates, gathering feedback, and making necessary adjustments to meet project objectives.
Notable Projects
- One Firefly Website – Launched a completely custom website which resulted in a 700% increase in engaged sessions from organic search traffic year over year Project Overview
Freelance | Graphic & Information Design
June 2018 – Current
Key Responsibilities
- Oversaw multiple design projects simultaneously, from concept through completion, ensuring timely delivery and client satisfaction across 100+ projects.
- Adapted design strategies to suit a wide range of industries and audiences, ensuring that each project was both aesthetically pleasing and strategically aligned with the client’s marketing goals.
Notable Projects
- Music Industry Marketing Site Redesign – Redesigned their website to result in a seamless, user-centric experience that engages and captivates users. Project Overview Website
Sears Art Museum Gallery | Graphic Designer
July 2016 – May 2019
Key Responsibilities
- Designed eye-catching advertisements and promotional content for special events, artist talks, and community workshops, contributing to higher attendance and community involvement.
- Developed and implemented strategic marketing plans to target specific demographics and interests.
Education
Utah Tech University | August 2015 – May 2019
BS in Digital Design, Emphasis in Web
Skills
Technical Skills
Build
- HTML/CSS and JavaScript
- WordPress, Joomla, Shopify, Squarespace
- Cpanel Proficiency
Analytics
- Google (Analytics / GSC / Lighthouse)
- SEMRush, Screaming Frog, Ahrefs
Design
- Adobe Creative Suite
- Figma
Interpersonal Skills
- Teamwork
- Problem-Solving
- Adaptability
- Creativity
- Leadership and Mentoring
- Client Management
- Negotiation and Conflict Resolution
- Design to Common Speak